Just been up to the local City Center to post my eBay stuff to the nice people who wanted to buy it.
There is a promotional display for HHGTTG outside FatDonalds with some poor sods (students) dressed as Ford Prefect and Arthur Dent - complete with dressing gown! You were also able to sit in a special “Ocular” and watch the trailers for the film.

They looked well pissed off! Especially as both times i walked past they were assisting some grannies who were holding up a map of the shopping center and were wondering the best route to take to the Shopping Mobility area to rent their Turbo-Zimmers.
Would you do anything for money?
Well, it's not a giant lizard slaying robot and its not a new religion.
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